Creating a website – a new level of confusion

Creating a website for my communications class has been…. well, interesting. At 35, I am learning tons of new information on this subject. After reading “” and watching the youTube video “How to add and organize pages in Weebly” (3,  I was able to understand how to properly organize my site. This was really helpful, as it was something I had never really considered. I learned that each service should have its own “landing page”. (I am learning the lingo too!) These individual landing pages allow the reader to easily navigate through each section and sub-section of your page.

I also learned that the main menu should clearly outline what your website is all about. The home page, the about page and the contact page are the most important pages on your site and should be easy for the user to locate as well as navigate through.

According to the author, Jordan Dick, you should also know your target audience and should start by asking the following questions:

  • Who are you building this website for?
  • What are your visitor’s needs?
  • What are their pain points?
  • How can you resolve their doubts and concerns?
  • Will your website be able to easily fulfill your visitor’s needs?
  • Are you answering their basic questions?
  • Are you speaking to them in language they can understand (their language.)
  • How will you substantiate your claims? E.g., testimonials, social proof, etc.
  • Are you guiding your visitors to do something on your site, like take a next step?
  • Is there a “call to action?” E.g., sign up for a newsletter, make a purchase, submit a contact form, visit a next page, etc.

Doing this will allow you to determine what will be most important to your readers or prospective clients and ensure that you meet their needs. This post really outlines some important steps that many people do not consider when creating a site (including myself!). I hope that following these steps will make my website better for my users.

Below is a sketch of my website design.


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